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- W2170287948 abstract "The objective presented in this study was to evaluate the relationship between the dimensions of perceived risk(financial risk, performance risk-technology, performance risk-infrastructure, physical risk, time risk, social risk,and psychological risk) and consumer resistance towards generic drug in Malaysia. A study on consumers whoresist generic drugs usage by purchasing the branded drugs over the counters was undertaken through the usageof self-administered questionnaire survey. Seven hypotheses were developed based on the proposed conceptualframework. In total, 456 branded drug users were surveyed in one of the private pharmaceutical providers thatallocated in Klang Valley. Samples were drawn based on convenience sampling technique and multipleregression analysis will be used as statistical technique to empirical testing the tested hypotheses." @default.
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- W2170287948 date "2013-01-15" @default.
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- W2170287948 title "The Impact of Perceived Risks on the Consumer Resistance towards Generic Drugs in the Malaysia Pharmaceutical Industry" @default.
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- W2170287948 doi "https://doi.org/10.5539/ijbm.v8n3p42" @default.
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