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• W2170395719 abstract "We investigate the nature and extent of enjoyment experienced by users of the Web by developing an instrument for the measurement of this new construct. We establish the reliability and validity of the instrument through a range of psychometric tests. We show that the instrument may have both managerial and theory-building applications in predicting and explaining Web users'attitudes, experiences, and behaviors." @default.
• W2170395719 created "2016-06-24" @default.
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• W2170395719 date "2008-08-01" @default.
• W2170395719 modified "2023-09-27" @default.
• W2170395719 title "Developing a scale to measure the enjoyment of Web experiences" @default.
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• W2170395719 doi "https://doi.org/10.1002/dir.20120" @default.
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