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- W2170902690 abstract "The paper provides the basis for a classification of organizational operant resources as seen from a customer perspective. It facilitates, particularly, research and further understanding of Foundational Premise 9 (FP9) of the service-dominant logic of marketing (all social and economic actors are resource integrators), and stimulates more focused research on other foundational premises. It is based on research undertaken for, and with the British Library, and offers an alternative research approach to the more conventional customer satisfaction survey. Page 1 of 7 ANZMAC 2009" @default.
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- W2170902690 date "2009-01-01" @default.
- W2170902690 modified "2023-09-25" @default.
- W2170902690 title "Toward an Understanding of Customer Perspectives on Organizational Operant Resources" @default.
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