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- W2170949252 abstract "Trade fairs are an important element of the promotion strategy for industrial products. They are also a source of information about market trends for managers of those companies that attend these events. In this study, we consider trade fairs as services offered by trade fair organizations (TFOs), with visitors as clients. We present an empirical study developed in Spain to analyze the objectives of small and medium-sized companies who visit trade fairs." @default.
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- W2170949252 date "1999-01-01" @default.
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- W2170949252 title "Trade Fairs as Services" @default.
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- W2170949252 doi "https://doi.org/10.1016/s0148-2963(97)00174-4" @default.
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