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- W2171211531 abstract "Dear Editor, We thank Dr Bolam and colleagues from the National Stroke Foundation of Australia for their letter regarding our paper evaluating the FAST campaign in a sample of stroke patients and bystanders. These authors make significant points regarding the potential reach of stroke awareness campaigns that have limited funding and exposure. We agree that these should be considered when reading our paper. We also acknowledge that the evaluation of the awareness of such campaigns needs to be performed on a larger scale. However, the benefits of undertaking such an evaluation on a patient population similar to the one in this publication should not be discounted. In our paper we have acknowledged the study limitations outlined by Bolam et al. We do however feel that the sample interviewed was a valid representation of stroke patients who attend a public hospital, and their responses were indicative of the retention of a health message such as the FAST campaign, as it was undertaken at that time. Our results would suggest that the FAST information may not be reaching those who potentially can benefit the most – stroke patients and their families. Indeed such information, if replicated on a larger scale, could be used to convince public health authorities to invest in the FAST campaign. We would also like to take this opportunity to clarify a misinterpretation of the data regarding the population sample. In their letter Bolam et al. note ‘‘the unusually high proportion of inhospital stroke patients excluded, 23% of all stroke admissions’’. The 23% of patients they refer to as ‘‘in-hospital strokes’’ included in-hospital strokes as well as those strokes occurring in patients in institutional care (nursing homes and rehabilitation). The exclusion of these patients was intentional because the focus of this study was to obtain a community, lay-persons perspective. Yours sincerely," @default.
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- W2171211531 date "2011-07-11" @default.
- W2171211531 modified "2023-09-26" @default.
- W2171211531 title "Author Response to Social Marketing and the FAST Campaign" @default.
- W2171211531 cites W2150050048 @default.
- W2171211531 doi "https://doi.org/10.1111/j.1747-4949.2011.00630_1.x" @default.
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