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• W2171555468 abstract "It is very critical to establish an effective supply chain system to satisfy customers in the competitive market. There are many factors affecting the business performance, such as cost reduction, speed of new product development, on-time delivery, reduction in inventory, and better interface between/among organizational functions. This research investigates the effects of collaboration in the marketing and production interface on the business internal and external performance through an empirical study based on the management’s perception of product quality and customer satisfaction. The study revealed that the collaboration between marketing and production units exerts an important role in improving business performance." @default.
• W2171555468 created "2016-06-24" @default.
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• W2171555468 date "2010-01-01" @default.
• W2171555468 modified "2023-09-24" @default.
• W2171555468 title "The Effects of Collaboration between Marketing and Production on Internal and External Performance" @default.
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