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• W2173358598 abstract "This article focuses on whether the customer-based corporate reputation (CBCR) scale is able to measure CBCR in an emerging market. The findings show that only two of the five dimensions of the Walsh, Beatty, and Shiu (2009) CBCR scale survived the statistical analyses, namely Customer orientation and Competitiveness of the firm. No dimension or item associated with good corporate citizenship survived the statistical analyses. Suggestions are made with regard to pretesting, the institutional context in emerging markets, the group as unit of observation, and using cognitive-friendly scales." @default.
• W2173358598 created "2016-06-24" @default.
• W2173358598 creator A5084406736 @default.
• W2173358598 date "2015-10-02" @default.
• W2173358598 modified "2023-09-26" @default.
• W2173358598 title "Studies on Customer-Based Corporate Reputation Scales: Some Application Guidelines for Emerging Markets" @default.
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• W2173358598 doi "https://doi.org/10.1080/15475778.2015.1095571" @default.
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