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- W2174014129 abstract "The relationship-oriented perspective of Key Account Management (KAM) lacks appropriate empirical examination. To fill this gap, the present study empirically examines Key Account Management Orientation (KAMO), a set of values that reflect supplier’s attitude and behavior towards KAM, and its impact on supplier’s performance. Findings confirm that KAMO adoption positively influences financial and non-financial performance." @default.
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- W2174014129 date "2014-10-08" @default.
- W2174014129 modified "2023-09-26" @default.
- W2174014129 title "Key Account Management Orientation and its Impact on Company’s Performance – An Empirical Study" @default.
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- W2174014129 doi "https://doi.org/10.1007/978-3-319-10873-5_32" @default.
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