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- W2175212521 abstract "The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using mall intercept, 100 or more convenient samples were collected from the questionnaire. SPSS software was used to analyze this data. Then a final report with possible recommendations was written. During the course of this research, students made face-to-face interview with senior managers or CEO, selected appropriate Harvard Business School cases, did research using Internet or library resources, and added much real-life learning to the theoretical in-class knowledge." @default.
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- W2175212521 date "2006-04-01" @default.
- W2175212521 modified "2023-09-23" @default.
- W2175212521 title "Case Studies In Marketing Research" @default.
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- W2175212521 doi "https://doi.org/10.19030/jbcs.v2i2.4884" @default.
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