Matches in SemOpenAlex for { <https://semopenalex.org/work/W2175700510> ?p ?o ?g. }
Showing items 1 to 72 of
72
with 100 items per page.
- W2175700510 endingPage "128" @default.
- W2175700510 startingPage "113" @default.
- W2175700510 abstract "Often regarded as a leader in the multinational marketing industry, United Colors of Benetton continues to face the challenge of effectively marketing clothes across racial, cultural, and religious borders. Changes in market trends and consumer demands have required the Italian company to redevelop its manufacturer and retail processes in order to remain competitive in the growing market. Renowned for using social issue–themed pictures to promote its brand, Benetton's campaigns have resulted in increasing legal and ethical concerns, and world courts have now been asked to define further the line between artistic expression and exploitation. The author discusses the legal action taken against Benetton by its own retailers that claim that the explicit advertisements have resulted in fewer sales. The author reviews different consumer responses to Benetton's unique campaigns with respect to changes in global politics and more frequent acts of terrorism. The author offers suggestions as to how Benetton's unique advertising strategies can better reach the modern market." @default.
- W2175700510 created "2016-06-24" @default.
- W2175700510 creator A5023750327 @default.
- W2175700510 date "2003-12-01" @default.
- W2175700510 modified "2023-10-18" @default.
- W2175700510 title "Executive Insights: United Colors of Benetton—From Sweaters to Success: An Examination of the Triumphs and Controversies of a Multinational Clothing Company" @default.
- W2175700510 cites W1531252519 @default.
- W2175700510 cites W161786822 @default.
- W2175700510 cites W2742650747 @default.
- W2175700510 doi "https://doi.org/10.1509/jimk.11.4.113.20152" @default.
- W2175700510 hasPublicationYear "2003" @default.
- W2175700510 type Work @default.
- W2175700510 sameAs 2175700510 @default.
- W2175700510 citedByCount "13" @default.
- W2175700510 countsByYear W21757005102014 @default.
- W2175700510 countsByYear W21757005102015 @default.
- W2175700510 countsByYear W21757005102017 @default.
- W2175700510 countsByYear W21757005102018 @default.
- W2175700510 countsByYear W21757005102020 @default.
- W2175700510 countsByYear W21757005102022 @default.
- W2175700510 countsByYear W21757005102023 @default.
- W2175700510 crossrefType "journal-article" @default.
- W2175700510 hasAuthorship W2175700510A5023750327 @default.
- W2175700510 hasConcept C10138342 @default.
- W2175700510 hasConcept C112698675 @default.
- W2175700510 hasConcept C141261163 @default.
- W2175700510 hasConcept C144024400 @default.
- W2175700510 hasConcept C144133560 @default.
- W2175700510 hasConcept C158016649 @default.
- W2175700510 hasConcept C162853370 @default.
- W2175700510 hasConcept C17744445 @default.
- W2175700510 hasConcept C182306322 @default.
- W2175700510 hasConcept C199539241 @default.
- W2175700510 hasConcept C2779304628 @default.
- W2175700510 hasConcept C36289849 @default.
- W2175700510 hasConcept C39549134 @default.
- W2175700510 hasConcept C530175646 @default.
- W2175700510 hasConceptScore W2175700510C10138342 @default.
- W2175700510 hasConceptScore W2175700510C112698675 @default.
- W2175700510 hasConceptScore W2175700510C141261163 @default.
- W2175700510 hasConceptScore W2175700510C144024400 @default.
- W2175700510 hasConceptScore W2175700510C144133560 @default.
- W2175700510 hasConceptScore W2175700510C158016649 @default.
- W2175700510 hasConceptScore W2175700510C162853370 @default.
- W2175700510 hasConceptScore W2175700510C17744445 @default.
- W2175700510 hasConceptScore W2175700510C182306322 @default.
- W2175700510 hasConceptScore W2175700510C199539241 @default.
- W2175700510 hasConceptScore W2175700510C2779304628 @default.
- W2175700510 hasConceptScore W2175700510C36289849 @default.
- W2175700510 hasConceptScore W2175700510C39549134 @default.
- W2175700510 hasConceptScore W2175700510C530175646 @default.
- W2175700510 hasIssue "4" @default.
- W2175700510 hasLocation W21757005101 @default.
- W2175700510 hasOpenAccess W2175700510 @default.
- W2175700510 hasPrimaryLocation W21757005101 @default.
- W2175700510 hasRelatedWork W1244410105 @default.
- W2175700510 hasRelatedWork W1512161596 @default.
- W2175700510 hasRelatedWork W2112766366 @default.
- W2175700510 hasRelatedWork W2359334935 @default.
- W2175700510 hasRelatedWork W2367777266 @default.
- W2175700510 hasRelatedWork W2409798902 @default.
- W2175700510 hasRelatedWork W2793805778 @default.
- W2175700510 hasRelatedWork W281246900 @default.
- W2175700510 hasRelatedWork W2890803647 @default.
- W2175700510 hasRelatedWork W2895023933 @default.
- W2175700510 hasVolume "11" @default.
- W2175700510 isParatext "false" @default.
- W2175700510 isRetracted "false" @default.
- W2175700510 magId "2175700510" @default.
- W2175700510 workType "article" @default.