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• W2175708758 abstract "This paper considers the creation and consumption of content on user-generated content platforms, e.g., reviews, articles, chat, videos, etc. On these platforms, users’ expectations regarding the amount and timing of participation by others becomes germane to their own involvement levels. Accordingly, we develop a dynamic rational expectations equilibrium model of joint consumption and generation of information. We estimate the model on a novel data set from a large Internet forum site and offer recommendations regarding strategies of managing sponsored content and content quality. Data, as supplemental material, are available at http://dx.doi.org/10.1287/mksc.2015.0937 ." @default.
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• W2175708758 date "2016-03-01" @default.
• W2175708758 modified "2023-10-15" @default.
• W2175708758 title "Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach" @default.
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• W2175708758 doi "https://doi.org/10.1287/mksc.2015.0937" @default.
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