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- W2175957595 abstract "TY Warner's objectives are the same as the company. It is a fad product which is usually adapted fast, peaks early and declines quickly, but Ty Warner kept reinventing the product. (Kotler)" @default.
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- W2175957595 date "2011-06-27" @default.
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- W2175957595 title "Beanie Babies: An Idea Whose Time Has Come - Or - A Craze Whose Time Has Almost Run?" @default.
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