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- W217614684 abstract "Customer involvement in product and service development (CIPS) is recognized as important for firms; yet the role of Information Technology (IT) in facilitating CIPS is understudied. We examine two enterprise technologies which improve knowledge available to decision makers: Business Intelligence (BI) and Customer Relationship Management (CRM). While CRM provides transactional information and knowledge" @default.
- W217614684 created "2016-06-24" @default.
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- W217614684 date "2011-01-01" @default.
- W217614684 modified "2023-09-23" @default.
- W217614684 title "BI and CRM for Customer Involvement in Product and Service Development" @default.
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