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• W2176493653 abstract "Although store flyers play a crucial role in retailer communication, their environmental burden has raised a public debate, fostering No Junk Mail sticker adoption by a growing number of households. This study proposes and tests a planned behavior model of consumer intentions towards adopting a sticker that extends to the sticker adoption alternative (i.e., receiving store flyers) by introducing store flyer attachment and perceived intrusiveness as two potential intent determinants. While confirming the relevance of the extended model, the findings support a typology of store flyer consumers that enlighten retailers on possible shifts in their audience." @default.
• W2176493653 created "2016-06-24" @default.
• W2176493653 creator A5046643020 @default.
• W2176493653 date "2016-03-01" @default.
• W2176493653 modified "2023-10-18" @default.
• W2176493653 title "Consumer adoption of No Junk Mail stickers: An extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness" @default.
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• W2176493653 doi "https://doi.org/10.1016/j.jretconser.2015.11.003" @default.
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