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- W2176823833 abstract "This chapter specifically addresses internal marketing of tacit knowledge. Internal marketing is the promotional activities within knowledge services wherein employees work to “sell” knowledge which is “bought” by others.The implementation of internal marketing campaigns for developing value- added solutions within knowledge services is explored. The promotion of component private knowledge within the organization to increase the internal awareness of trading partners and the expansion of human capital assets for the building of knowledge stocks for organization competitive sustainability are presented." @default.
- W2176823833 created "2016-06-24" @default.
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- W2176823833 date "2009-09-03" @default.
- W2176823833 modified "2023-09-23" @default.
- W2176823833 title "The Internal Promotion Of Ideas" @default.
- W2176823833 doi "https://doi.org/10.1007/978-0-387-09519-6_7" @default.
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