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• W2179969054 abstract "<p>This study offers insights into factors underlying consumers' intentions to purchase counterfeit products. Based on existing literature in the field, we posit that intention to buy is influenced by consumers' attitudes, moral intensity and perceived risk. In addition, we hypothesize that attitudes are determined by moral intensity and perceived risk. The hypotheses are tested with data gathered from a random sample of adult consumers using structural equations modeling. Implications of different patterns of results identified are also discussed.</p>" @default.
• W2179969054 created "2016-06-24" @default.
• W2179969054 creator A5016029423 @default.
• W2179969054 date "2011-03-21" @default.
• W2179969054 modified "2023-09-25" @default.
• W2179969054 title "Non-Deceptive Counterfeiting Purchase Behavior: Antecedents Of Attitudes And Purchase Intentions" @default.
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• W2179969054 doi "https://doi.org/10.19030/jabr.v27i2.4145" @default.
• W2179969054 hasPublicationYear "2011" @default.
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