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- W2180256985 abstract "This paper examines the emergence of social TV analytics as an alternative to traditional television ratings. Drawing upon data from three of the leading providers of social TV analytics, this paper investigates the extent to which these measurement systems are providing comparable representations of audience engagement with individual television programs and networks. The findings suggest that, across most criteria, these services are providing largely incompatible representations of audience engagement with television. The paper then considers the implications of these findings for the possible institutionalization of social TV metrics as a supplement or alternative to traditional television ratings." @default.
- W2180256985 created "2016-06-24" @default.
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- W2180256985 date "2013-01-01" @default.
- W2180256985 modified "2023-09-25" @default.
- W2180256985 title "Social TV Engagement Metrics: An Exploratory Comparative Analysis of Competing (Aspiring) Market Information Regimes" @default.
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- W2180256985 doi "https://doi.org/10.2139/ssrn.2307484" @default.
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