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- W2180331044 abstract "Liberal western, democratic traditions provide ‘freedom of choice’ to consumers. This doctrine is also extended to commercial organisations in developing their marketing and promotional strategies. Some products, tobacco in particular, have continued to attract a high level of social and legislative scrutiny in the industrialised countries. There is an argument that tobacco products are excessively harmful to the society–particularly the vulnerable and disadvantaged. As a result governments have a bigger responsibility and a significant role to play in regulating such goods and services. The Australian Federal Government has recently introduced a bill into Parliament. It aims to lay down very stringent guidelines and restrict the promotional options for tobacco product marketing in Australia. This real and evolving case study looks into the challenges faced by the marketers." @default.
- W2180331044 created "2016-06-24" @default.
- W2180331044 creator A5035820047 @default.
- W2180331044 date "2014-01-01" @default.
- W2180331044 modified "2023-09-27" @default.
- W2180331044 title "Marketing of Tobacco Products in Australia" @default.
- W2180331044 cites W2042276056 @default.
- W2180331044 doi "https://doi.org/10.4018/978-1-4666-4357-4.ch015" @default.
- W2180331044 hasPublicationYear "2014" @default.
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