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• W2181330395 abstract "<p>Based on the theory of reasoned action and Money and Hillenbrand’s call to study corporate reputation in light of its antecedents and consequences, this article proposes a model in which corporate reputation is a core variable. The proposed model depicts relationship marketing as an independent variable, customer loyalty as a dependent variable, and the cognitive and affective factors of corporate reputation as mediating variables. This research is a conceptual contribution to global research on corporate reputation from the perspective of its implications on building marketing strategies and the positive consequences on a firm’s performance.</p>" @default.
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• W2181330395 date "2015-11-30" @default.
• W2181330395 modified "2023-10-01" @default.
• W2181330395 title "Proposing a Conceptual Model of Corporate Reputation Associated with Relationship Marketing and Customer Loyalty" @default.
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• W2181330395 doi "https://doi.org/10.5539/ijms.v7n6p102" @default.
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