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- W2181336234 abstract "The present study aims to determine the relative influence on satisfaction and behavioural intention in hospitality and tourism industry especially in different chain of hotel brands in north India and determining how customer experience are varied at different chain of hotels?. The research instrument was used as self administered questionnaire consisted of several rating scales to capture the study’s main variables namely: customer experience, satisfaction and behavioural intention. 600 useable responses were received from the respondents. The four dimensions of customer experience i.e. education, entertainment, escapism and aesthetic was identified. It was found that there is positive relationship between customer experience satisfaction and behavioural intention. The finding of the study leaves the implications for the hospitality marketers on the “entertainment” and “aesthetic aspect” as important dimensions of customer experience, and special assistance needed on the dimensions of landscape, marketing and advertising campaigns, overall experience, meals and food offerings, interior design and architecture." @default.
- W2181336234 created "2016-06-24" @default.
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- W2181336234 date "2013-01-01" @default.
- W2181336234 modified "2023-09-23" @default.
- W2181336234 title "Customer Experience and Its Relative Influence on Satisfaction and Behavioural Intention in Hospitality and Tourism Industry" @default.
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