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- W2181338793 abstract "This research examines the impact of color on consumer attention to point of purchase displays. Over 500 customers were observed as they walked passed one of 17 point of purchase displays. Attention level varies significantly by background color of point of purchase display with blue/green backgrounds attracting the most attention and white backgrounds attracting the least attention. Font or accent color did not appear to significantly influence attention in this study." @default.
- W2181338793 created "2016-06-24" @default.
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- W2181338793 date "2003-01-01" @default.
- W2181338793 modified "2023-09-24" @default.
- W2181338793 title "Color and POP: The Effective Use of Colors for Point of Purchase Displays" @default.
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