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- W2181567981 abstract "Over the last two decades, growing concerns about eroding ecosystem quality have led to a renewed interest in environmentalism. Business firms too have risen to the occasion and have started responding to environmental challenges by practicing green marketing strategies. This paper suggests a different approach to assess the variables of consumers’ green purchasing behavior. Based on thoroughly researched secondary data, this conceptual paper suggests a framework integrating as proposed by previous authors. Emanating from this eclectic and chronological literature review, the paper will also propose further missing links that need to be included in the proposed integrated framework." @default.
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- W2181567981 date "2012-01-01" @default.
- W2181567981 modified "2023-09-24" @default.
- W2181567981 title "GREEN PURCHASING: A CHANGING CONCEPT IN CHANGING TIME" @default.
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