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• W2181632792 abstract "The purpose of this study was two-fold: to identify the influence that U.S.n TV shows may bring to China’s young generation and to study young Chinese audiences’ understanding of U.S. and its culture through watching American television programs on video websites. On the ground of the Gerbner’s cultivation theory and Hofstede’s dimensional model of national culture, researcher used grounded theory to organize and category interviews’ data. The results of this study are three. First finding indicated that young Chinese audience had specific purposes to watch U.S. television programs. Second finding illustrated that young Chinese viewers struggled with understanding American and its culture. The last finding revealed that all participants seemed to have a cognitive barrier during their watching process. These finding provide television and communication researchers with valuable and latest information from young audience, as well as their practical implications." @default.
• W2181632792 created "2016-06-24" @default.
• W2181632792 creator A5057304484 @default.
• W2181632792 date "2014-01-01" @default.
• W2181632792 modified "2023-09-27" @default.
• W2181632792 title "A Qualitative Study of U.S. TV Shows Success in China" @default.
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• W2181632792 hasPublicationYear "2014" @default.
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