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- W2181729172 abstract "A number of researchers have studied the effects of program environment on felt mood and, subsequently, on television advertisement effectiveness. This study focusses on commercial breaks placement, showing that it can influence a viewer’s felt mood that will, in turn, affect his reactions to an advertisement." @default.
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- W2181729172 date "2013-01-01" @default.
- W2181729172 modified "2023-09-27" @default.
- W2181729172 title "Effects of Commercial Breaks Placement on Television Advertisement Effectiveness" @default.
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