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• W2181730712 startingPage "67" @default.
• W2181730712 abstract "With ongoing globalization, IPC professionals must address three needs: The need for more indigenous theory building, greater attention to subjectivities, and more data grounded in real-life intercultural encounters. Based on core literature relating to digital ethnography, I argue that digital ethnography can help address these needs, building more good theory and sound practice in IPC while providing, relatedly, an essential emics-then-etics counterbalance to Thatcher’s etic-then-emic approach. Efforts to do so, however, must be principled, and this article distills some principles for best practice." @default.
• W2181730712 created "2016-06-24" @default.
• W2181730712 creator A5067036981 @default.
• W2181730712 date "2014-02-12" @default.
• W2181730712 modified "2023-09-24" @default.
• W2181730712 title "Digital Ethnography for Intercultural Professional Communication: Some Best Practice Principles" @default.
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