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- W2181773443 abstract "Self help groups (SHGs) are now engaging in business activities. They lack in marketing as for the first time they are engaging in business. If they are adequately trained with marketing knowledge, they can excel and in turn take our economy a global leader in this current situation of globalization. The NGOs who have formed the SHGs, The banks who financed the groups and the Government agencies nurturing them must join hands in train the SHG members in business and marketing activities and make them play globally." @default.
- W2181773443 created "2016-06-24" @default.
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- W2181773443 date "2013-01-01" @default.
- W2181773443 modified "2023-09-26" @default.
- W2181773443 title "Marketing Strategies of Women Self Help Groups" @default.
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