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- W2181816369 abstract "We look at three suppositions usually held in the company image documentation: (i) reputation ratings of owners and investors are generally representative of all stakeholders; (ii) stakeholders will generally provide a higher reputation rating to firms that emphasize corporate social responsibility versus firms that do not; and (iii) profitability is the primary criterion of importance to all stakeholders when rating a firm’s reputation. Using an exploratory in-class exercise, our results suggest that: there are significant differences among stakeholder groups in their reputation ratings; firms that emphasize corporate social responsibility are not rated more highly across all stakeholder groups; and for all stakeholder groups, the ethicality criterion explained more of the variance in firms’ reputation ratings than the profitability criterion." @default.
- W2181816369 created "2016-06-24" @default.
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- W2181816369 date "2013-01-01" @default.
- W2181816369 modified "2023-09-27" @default.
- W2181816369 title "The key factors of firm image" @default.
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