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- W2181951920 abstract "The purpose of this study Service marketing mix factors On bank customers (Case study: commercial banks, branches of Kermanshah province) are. The study population Customers include all banks are business Kermanshah Province That a society is unlimited Statistical sample of 300 people is estimated based on statistical formulas. Survey data using Gathered Data and raw data into meaningful And values for each variable using data Questions it has been calculated Using SPSS software Considering both descriptive statistics and the statistics And inferential statistics were processed and analyzed. For data analysis of two test T-TEST Correlation test was used. Results confirm the existence of the relationship between the Marketing mix of services to attract customers on the bank's business." @default.
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- W2181951920 date "2012-01-01" @default.
- W2181951920 modified "2023-09-26" @default.
- W2181951920 title "The Effect of the Marketing Mix of Services to Attract Customers, Banks (Case Study Tejarat Bank, Branches of Kermanshah Province)" @default.
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