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- W2182203487 abstract "The present study aimed to study effective criteria and indicators in marketing management to absorb liquidity in Bank Saderat Iran using AHP model. Delphi technique was used to identify important and effective parameters in absorbing liquidity. Multiple criteria decision-making and AHP models were used to prioritize criteria of the present study. Statistical population included all experts and senior experts in the field under study. A group consisting of 10 individuals was used in Delphi technique. A group consisting of 30 experts was used as sample in analytical hierarchical process. Questionnaire was the main tool to collect data. Three questionnaires were used in this study. Delphi questionnaire was used for screening and final classification of criteria. Expert questionnaire was used to prioritize criteria of liquidity management questionnaire based on main criteria of communications matrix questionnaire. Then, certain strategies for final prioritization of strategies to absorb liquidity were prepared and designed. Excel software was used to analyze the data collected from Delphi and TOPSIS techniques while Super Decision software was used to conduct AHP technique. The results showed that important and main indicators of appropriate liquidity management are as follows: proper structure of the organization, proper resources management, management information system, adequate training to colleagues, liquidity provision tools, imposing communicated policies of the central bank, financial markets securities, capital markets securities, granted facilities, investments and partnerships, received credit and loan, unexpected withdrawals of stakeholders’ capital, current deposits, savings deposits and investment deposits. Prioritization of identified criteria using AHP technique showed that indicator of unexpected withdrawals of stakeholders’ capital has the highest priority. Indicator of communicates policies of the central bank has the second priority. Indicator of savings deposits has the third priority. Indicator of investment deposits has the fourth priority. Indicator of current deposits, proper management of resources, indicator of investment and partnerships and indicator of adequate training to colleges are the next priorities. Finally, indicator of granted facilities has the least priority." @default.
- W2182203487 created "2016-06-24" @default.
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- W2182203487 date "2014-01-01" @default.
- W2182203487 modified "2023-09-27" @default.
- W2182203487 title "Evaluating Effective Criteria and Indicators in Marketing Management to Absorb Liquidity in Bank Saderat Iran Using AHP Model" @default.
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