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- W2182239329 abstract "The present study is to analyze effect of Green product and Green promotion customers' loyalty to the brand of NaqsheJahan sugar Co. Statistical population of this research is concluded of customers in the company and customers out of company. In this research customers’ loyalty to the brand of NaqsheJahan Sugar Company with the aspects of attitudinal loyalty and behavioral loyalty is dependent variable, and green product, and green promotion are independent variable. We determined the amount of the sample size with the used of Cochran sampling method which the statistical sample is 235 of these employees which have been selected through the simple random sampling. To gather the needed data we used a questionnaire which has 2 sections; the first section included general questions and demographic questions with 5 choices, and in the second section technical questions are asked in two parts, part A is for questions related to independent variable with 36 answers and part B is for questions related to dependent variable with 28 answers. Also 235 questionnaires were randomly distributed among the customers of this company. Questionnaires reliability was estimated by calculating Cronbach’s Alpha, it was 0.94. In order to analyze the data resulted from collected questionnaires deductive and descriptive statistical methods are used, and to display some statistical data we used column diagram and in deductive level to test the hypothesis of the research we used regression. The results show that green products and green promotion has an impact on customers’ loyalty. It means, if NaghsheJahan Sugar Company increased green products and green promotion the customers’ loyaltywill increase1 Also, findings show that the green products and green promotion explain only 16 percent of customers’ loyalty1" @default.
- W2182239329 created "2016-06-24" @default.
- W2182239329 creator A5064129606 @default.
- W2182239329 date "2013-01-01" @default.
- W2182239329 modified "2023-09-27" @default.
- W2182239329 title "The Effect of Green Products and Green Promotion on Customers' Loyalty to the Brand of Naghshe Jahan Sugar Company" @default.
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