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• W2182578156 abstract "The purpose of this research investigation was to ascertain whether or on sales force creative performance is developed by their optimism and perceptions of optimism subculture. Three hundred and sixty five statistically usable survey questionnaires, administrated to frontline pharmaceutical salespersons and sales managers, were analyzed to test study hypothesis. Results of regression analysis revealed that both optimism subculture and optimism contributed to nurturing creative performance of frontline salespersons only but not for sales managers. Implications for future research and sales force management were presented, too." @default.
• W2182578156 created "2016-06-24" @default.
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• W2182578156 date "2012-01-01" @default.
• W2182578156 modified "2023-09-24" @default.
• W2182578156 title "Role of Optimism Subculture and Optimism in Sales force Creative Performance: Empirical Evidence from Pharmaceutical Industry in Pakistan" @default.
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• W2182578156 hasPublicationYear "2012" @default.
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