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• W2183024460 abstract "The most important purpose of selling a product is a consumer satisfaction. Packaging is one of the tools that can severely affect consumer satisfaction because it is a powerful marketing tool to communicate directly, conveying the message of the product and creating added value to the consumer. Nowadays, consumers desire products that match their own attitude toward design and function. It's all about functionality and visual aesthetics which can be seen as the characteristics that create the product's appearance and define the product's totality and also consumers buying decision and finally consumers satisfaction. In this case, demographic factors are very important, because consumers have varied preference (interests and tastes) of the packaging appearance design approach due to the difference in quality of demographic factors. By changing in quality of demographic factors such as changes in young or aging of the population, changes in the gender composition of the population, etc., designers are convinced to react to the dynamics of demographic factors in product packaging design. Hence, the main purpose of the authors is to determine the correlation of consumers' demographic factors and packaging design elements and its impact to their buying decision and satisfaction. The paper consists of theoretical and research aspects. The first part encompasses theoretical insights into the Engel-Kollat-Blackwell Model while the practical part represents the methodology and research results" @default.
• W2183024460 created "2016-06-24" @default.
• W2183024460 creator A5054150178 @default.
• W2183024460 date "2015-01-01" @default.
• W2183024460 modified "2023-09-27" @default.
• W2183024460 title "MARKET SALE PERFORMANCE OF RICE PACKAGING DESIGN IN CORRELATION TO CONSUMERS' DEMOGRAPHIC FACTORS" @default.
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