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- W2183202669 abstract "The Web 2.0, which includes Facebook, Twitter, Youtube and other social medias, is considered as to be one of the strongest communication tools of the early 21st century. The Web evolution has changed deeply the way Public relations agents operate. In 2009, Charest and Bedard have shown that the Web 2.0 was in fact a reclaim by the internet users of the Web as it was first 1 Francine Charest, Ph.D., est professeure au Departement d’information et de communication de l’Universite Laval, a Quebec au Canada. Des son arrivee en 2010, elle met en place l’Observatoire des medias sociaux en relations publiques, en s’assurant la pleine collaboration du milieu de la recherche universitaire en communication, des professionnels du domaine et des etudiants chercheurs du Departement et d’autres universites quebecoises et ontariennes. REVISTA INTERNACIONAL DE RELACIONES PUBLICAS, No 4, VOL. II [Paginas 31-50] 2012 32 ISSN: 2174-3681 imagined by Tim Berners-Lee in November 1993 : a tool to exchange and share information. The Web first generation has instead been used by the administrators for dissemination and promotion. Today, in order to appropriate themselves these new medias, PR agents have to find new business models, even new ways to communicate." @default.
- W2183202669 created "2016-06-24" @default.
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- W2183202669 date "2012-12-20" @default.
- W2183202669 modified "2023-09-25" @default.
- W2183202669 title "Enjeux professionnels et organisationnels des Relations Publiques Web 2.0. Professional and organisational issues of Web 2.0 Public Relations" @default.
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- W2183202669 doi "https://doi.org/10.5783/rirp-4-2012-02-31-50" @default.
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