Matches in SemOpenAlex for { <https://semopenalex.org/work/W2183420660> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W2183420660 endingPage "290" @default.
- W2183420660 startingPage "281" @default.
- W2183420660 abstract "The industrial marketing literature offers few applications of the need-based or microsegmentation process in mature industrial markets. This empirical study presents an applied model to address this need. The study adapted a consumer, microsegmentation model cited by Peltier and Schribrowsky [J. Direct Mark. 11 (1997) 53.] in the direct marketing literature. A five-step framework that combined the industrial buyer behavior-based segmentation concepts (need-based) with the applied methods from the consumer-based model was developed. The research was conducted within a complex-commodity's supply chain using the adapted model to define the microsegments based on industrial buyers' motives and benefits sought. Descriptive data were also examined. Customized product services' packages and communication strategies were recommended as a result of this study. Future research is proposed to apply the model into other industrial settings." @default.
- W2183420660 created "2016-06-24" @default.
- W2183420660 creator A5015559166 @default.
- W2183420660 date "2003-05-01" @default.
- W2183420660 modified "2023-09-23" @default.
- W2183420660 title "Need-based segmentation and customized communication strategies in a complex-commodity industry" @default.
- W2183420660 cites W2003360213 @default.
- W2183420660 cites W2010730677 @default.
- W2183420660 cites W2061406981 @default.
- W2183420660 cites W2069306409 @default.
- W2183420660 cites W2079417797 @default.
- W2183420660 cites W2164433938 @default.
- W2183420660 cites W4233355778 @default.
- W2183420660 cites W4247512384 @default.
- W2183420660 cites W4247726551 @default.
- W2183420660 cites W4248046552 @default.
- W2183420660 cites W4254021548 @default.
- W2183420660 doi "https://doi.org/10.1016/s0019-8501(02)00204-3" @default.
- W2183420660 hasPublicationYear "2003" @default.
- W2183420660 type Work @default.
- W2183420660 sameAs 2183420660 @default.
- W2183420660 citedByCount "62" @default.
- W2183420660 countsByYear W21834206602012 @default.
- W2183420660 countsByYear W21834206602013 @default.
- W2183420660 countsByYear W21834206602014 @default.
- W2183420660 countsByYear W21834206602015 @default.
- W2183420660 countsByYear W21834206602016 @default.
- W2183420660 countsByYear W21834206602017 @default.
- W2183420660 countsByYear W21834206602018 @default.
- W2183420660 countsByYear W21834206602019 @default.
- W2183420660 countsByYear W21834206602020 @default.
- W2183420660 countsByYear W21834206602021 @default.
- W2183420660 countsByYear W21834206602022 @default.
- W2183420660 crossrefType "journal-article" @default.
- W2183420660 hasAuthorship W2183420660A5015559166 @default.
- W2183420660 hasConcept C10138342 @default.
- W2183420660 hasConcept C108713360 @default.
- W2183420660 hasConcept C111919701 @default.
- W2183420660 hasConcept C125308379 @default.
- W2183420660 hasConcept C144133560 @default.
- W2183420660 hasConcept C162853370 @default.
- W2183420660 hasConcept C195094911 @default.
- W2183420660 hasConcept C2524010 @default.
- W2183420660 hasConcept C2779439359 @default.
- W2183420660 hasConcept C2994372523 @default.
- W2183420660 hasConcept C33923547 @default.
- W2183420660 hasConcept C40700 @default.
- W2183420660 hasConcept C41008148 @default.
- W2183420660 hasConcept C56739046 @default.
- W2183420660 hasConcept C90673727 @default.
- W2183420660 hasConcept C98045186 @default.
- W2183420660 hasConceptScore W2183420660C10138342 @default.
- W2183420660 hasConceptScore W2183420660C108713360 @default.
- W2183420660 hasConceptScore W2183420660C111919701 @default.
- W2183420660 hasConceptScore W2183420660C125308379 @default.
- W2183420660 hasConceptScore W2183420660C144133560 @default.
- W2183420660 hasConceptScore W2183420660C162853370 @default.
- W2183420660 hasConceptScore W2183420660C195094911 @default.
- W2183420660 hasConceptScore W2183420660C2524010 @default.
- W2183420660 hasConceptScore W2183420660C2779439359 @default.
- W2183420660 hasConceptScore W2183420660C2994372523 @default.
- W2183420660 hasConceptScore W2183420660C33923547 @default.
- W2183420660 hasConceptScore W2183420660C40700 @default.
- W2183420660 hasConceptScore W2183420660C41008148 @default.
- W2183420660 hasConceptScore W2183420660C56739046 @default.
- W2183420660 hasConceptScore W2183420660C90673727 @default.
- W2183420660 hasConceptScore W2183420660C98045186 @default.
- W2183420660 hasIssue "4" @default.
- W2183420660 hasLocation W21834206601 @default.
- W2183420660 hasOpenAccess W2183420660 @default.
- W2183420660 hasPrimaryLocation W21834206601 @default.
- W2183420660 hasRelatedWork W140100229 @default.
- W2183420660 hasRelatedWork W1602897436 @default.
- W2183420660 hasRelatedWork W2035364450 @default.
- W2183420660 hasRelatedWork W2173906693 @default.
- W2183420660 hasRelatedWork W2174438959 @default.
- W2183420660 hasRelatedWork W2351288695 @default.
- W2183420660 hasRelatedWork W2372351777 @default.
- W2183420660 hasRelatedWork W281246900 @default.
- W2183420660 hasRelatedWork W2910494124 @default.
- W2183420660 hasRelatedWork W3037703281 @default.
- W2183420660 hasVolume "32" @default.
- W2183420660 isParatext "false" @default.
- W2183420660 isRetracted "false" @default.
- W2183420660 magId "2183420660" @default.
- W2183420660 workType "article" @default.