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- W2183431020 abstract "This paper proposes a model of a three-echelon supply chain consisting of one supplier, one manufacturer, and one retailer, who serve customer demand that is sensitive to retail price, product quality, and retail service. By means of game theory, the firms' optimal strategies regarding margins, quality level, and service level are determined analytically for three different scenarios: (a) a symmetrical distribution of power within the supply chain (Nash game); (b) a dominant manufacturer (Manufacturer Stackelberg game); (c) a joint profit maximization of the firms (Co- operation game). The solutions are analyzed on the base of a first numerical example, which proves that the presented model yields logically consistent results." @default.
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- W2183431020 date "2014-01-01" @default.
- W2183431020 modified "2023-09-27" @default.
- W2183431020 title "Pricing, product quality, and retail service in a three-echelon supply chain" @default.
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