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• W2183600923 abstract "Web 2.0 and online social networking websites heavily affect today most of the online activities and their effect on tourism is obviously rather important. This paper aims at verifying the impact that online social networks (OSN) have on the popularity of tourism websites. Two OSNs have been considered: Facebook and Twitter. The pattern of visits to a sample of Italian tourism websites was analysed and the relationship between the total visits and those having the OSNs as referrals were measured. The analysis shows a clear correlation and confirms the starting hypothesis. Consequences and implications of these outcomes are discussed." @default.
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• W2183600923 date "2011-01-01" @default.
• W2183600923 modified "2023-10-02" @default.
• W2183600923 title "The effects of online social media on tourism websites" @default.
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• W2183600923 doi "https://doi.org/10.1007/978-3-7091-0503-0_38" @default.
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