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- W2183607871 abstract "Book covers–a communication means with nebulous boundaries between an ad, a package, and the product itself–have received virtually no attention in research on communication effects. Here, this void is addressed by an examination of one frequently employed front cover design practice–the juxtaposition of a sexually charged image, the book’s title and the author’s name. An experimental approach, involving two fiction books, showed that (a) the presence of cover images with sexual content affected customers’ beliefs about the books’ sexual content and (b) such beliefs contributed to a sense-making process involving emotions, attitudes, and intentions to read the book." @default.
- W2183607871 created "2016-06-24" @default.
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- W2183607871 date "2007-01-01" @default.
- W2183607871 modified "2023-09-26" @default.
- W2183607871 title "Judging Fiction Books By the Cover: an Examination of the Effects of Sexually Charged Cover Images" @default.
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