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• W2183612292 abstract "The purpose of this study is to rate the extent of influence of certain key factors on university students’ bank loyalty. The survey method was employed. Based on a purposive sampling a total of 558 final year students at the University of Ghana Business School (UGBS), Legon, Accra, Ghana responded to the study. A questionnaire consisting of closed ended questions was the main instrument used for data collection. Students were to rate a range of 22 factors indicating which of them mostly influenced their loyalty to their various banks. The findings reveal that accessibility, proximity, local and regional networks and reputation were found to be the top most reasons for bank loyalty among the students. Some key implications as well as recommendations and future research directions have been suggested." @default.
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• W2183612292 date "2011-09-01" @default.
• W2183612292 modified "2023-09-22" @default.
• W2183612292 title "Key Motivations for Bank Loyalty Among University Students in Ghana" @default.
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