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- W2183615875 abstract "The aim of marketing system is not to maximize consumption, givingmore choices to consumers, or satisfying the customers, but is to improve life quality as high as possible. The life quality not only involves the quantity and quality of goods and services but also it involves the quality of environment too.This issue is entered to all organizational dimensions and effects marketing, and leads to emergence of the concept of green integration.The necessity to produce ecological products and the need for green commercial activities, have led the companies to integrate environmental issues with marketing activities and strategies. (Seyed Mahdi Moniri, Bahman Shareghi, Seyed vahid Ataei and Alireza Zolali. Green marketing, an attitude toward future for improving life quality. Life Sci J 2012;9(4):5652-5656) (ISSN:1097-8135). http://www.lifesciencesite.com. 841" @default.
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- W2183615875 date "2012-01-01" @default.
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- W2183615875 title "Green marketing, an attitude toward future for improving life quality" @default.
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