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- W2183629454 abstract "This chapter explores the increasing risk of an online crisis, offering advice, guidance, and examples on how to identify and respond to this online crisis efficiently. In the era of 24-hour news, social media, and mobile devices, news spreads quicker than ever before. Organizations do not have as much control over their marketing messages and, as a result, news of a crisis can travel in seconds. A crisis can rapidly result in damage to stakeholders, losses or, even worse, the end of the organization. Crisis management has been developed to help protect an organization from threats and to reduce the impact inflicted by those threats. A crisis management plan should act as a reference document and contain all of the necessary contact details, the process to follow and any templates required. Effective crisis management can actually help contain the damage and in some cases provide a unique opportunity to even strengthen the brand. The best way to avoid and survive an online crisis is to prepare effectively." @default.
- W2183629454 created "2016-06-24" @default.
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- W2183629454 date "2012-01-02" @default.
- W2183629454 modified "2023-10-11" @default.
- W2183629454 title "Online Crisis Management" @default.
- W2183629454 doi "https://doi.org/10.1002/9781119207993.ch18" @default.
- W2183629454 hasPublicationYear "2012" @default.
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