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- W2183642739 abstract "Consumer preferences combined with their budget culminates into final purchase which the automobile industries need to tap. The paper evaluates a Engel-Coleman-Blackwell model through which consumer preferences can be determined which is a four stage process of Input, Information, Decision pro cess and variable Influencing. In the next segment, methods of estimating consumer preference is discussed including survey and its limitation as well as Revealed Consumer prefere nce which gauges the preferences in retrospect after the cho ice has been made. Using the latter, the paper analyses the consumer preference in Electric car segment, technological inno vation, high priced small car segment, diesel-petrol prefe rence and body style. At the end, paper does a case study on Toyota Kirloskar cars to find out the consumer preference regar ding particular features on comparing Toyota with other compan ies and itself by the criterion of sales. The paper co ncludes by stressing on the enumeration of consumer preference for successful decisions on product designs, branding and distribut ion and focus on predicting it to an extent with the consumer research activity which is indispensable to satisfy t he consumers in the long run." @default.
- W2183642739 created "2016-06-24" @default.
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- W2183642739 date "2014-07-01" @default.
- W2183642739 modified "2023-09-27" @default.
- W2183642739 title "Consumer preference and Automobile Market in India" @default.
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- W2183642739 hasPublicationYear "2014" @default.
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