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- W2183673275 abstract "2This paper buttresses the fact that technology strategy alignment with business strategy of a company plays a vital role in the sustained growth of the company. In today's competitive climate, business leaders understand the importance of aligning products, markets and technology with strategic plans. Yet, for most global organizations, achieving that level of alignment has been challenging. It is necessary that one builds alignment by gathering cross-functional planning information in real time and extending product planning from technology users to business users. This can eventually result in exponential growth of the company with proper focus on and expediting a meticulous implementation strategy. It is important to understand how the amalgamation of technology strategy gels with business strategy and chalks the growth path of success of companies. Most companies face the problem that 90% of their business strategies are not even implemented as intended due to poor integration of strategic business plans. It is thus important that companies should focus on the meticulous implementation of business strategies. Companies need to think about how they can build a robust technology roadmap and align the same with their business strategies by evaluating their policies. Essentially, it is all about aligning the technology implementation capability with business strategies. Also companies need to focus efficiently on choosing the right technologies that will effect path-breaking growth of the company. This paper applies some of the well known frameworks to assess the strategic fabric of companies and proposes methods to arrive at robust technology roadmaps aligned with business strategies which make organizations leaders in the market. Also included is a practical illustration of a company in real time who have identified and successfully implemented hi-tech field of robotics and automation as their primary growth area and how the formulation of well aligned business strategies with focus on technology strategies has brought sustained business growth and success to the organization." @default.
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- W2183673275 date "2015-01-01" @default.
- W2183673275 modified "2023-09-26" @default.
- W2183673275 title "ALIGNING TECHNOLOGY STRATEGY WITH BUSINESS STRATEGY FOR SUSTAINED GROWTH OF A HI-TECH COMPANY" @default.
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