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• W2183685363 abstract "SWOT analysis has been widely used to evaluate alternative strategies in order to determine the best one for given business setting; but it does not provide an analytical means to determine the importance of the identified factors or the ability to assess decision alternatives according to these factors. Although the analysis successfully pinpoints the factors, individual factors are usually described briefly and very generally. For this reason, the analytic hierarchy process (AHP) technique is utilized that removes these deficiencies. The AHP method assumes that the factors presented in the hierarchical structure are independent; however, this assumption may be inappropriate in light of certain internal and external environmental effects. Therefore, it is necessary to employ a form of SWOT analysis that measures and takes into account the possible dependency among the factors. This paper demonstrates a process for quantitative SWOT analysis that can be performed even when there is dependence among strategic factors. The proposed algorithm uses the analytic network process (ANP), which allows measurement of the dependency among the strategic factors, as well as AHP, which is based on the independence between the factors. Dependency among the SWOT factors is observed to effect the strategic and sub-factor weights, as well as to change the strategy priorities. A tourism destination SWOT-ANP analysis is used to assess the development of tourism industry in the Kish Island. This analysis was conducted with a focus group of tourism policy and planning experts. The ANP method is preferred in this study because of its capability to model potential dependencies among the SWOT factors and the proposed SWOT- ANP methodology is implemented and tested for the Kish tourism industry. The results showed that the SWOT-ANP is a viable and highly capable methodology that provides invaluable insights for strategic management decisions in the Iran tourism industry, and can also be used as an effective tool for other complex decision making processes." @default.
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• W2183685363 date "2014-01-01" @default.
• W2183685363 modified "2023-09-24" @default.
• W2183685363 title "USING THE ANALYTIC NETWORK PROCESS (ANP) IN A SWOT ANALYSIS FOR THE DEVELOPMENT OF TOURISM DESTINATION; CASE STUDY: KISH ISLAND" @default.
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