FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2183696142> ?p ?o ?g. }

• W2183696142 abstract "A number of papers have been published investigating the demographic, motivational and psychological characteristics of the maven, but none has attempted an in-depth investigation of their personality traits. This paper tests the relationships between the characteristics of market mavens with Extraversion-Introversion and four personality orientations or traits that have been developed recently. The findings suggest that it is possible to anchor the construct of market mavens within a broader personality theory. The research found strong relationships between market mavens, physical/sensing personality orientation and extraversion. EARLY ADOPTERS (INNOVATORS) In general, all consumers are the targets of marketing communications, although some consumers are more valuable to businesses and industries than others (Feick and Price, 1987; Goldsmith, Flynn, Goldsmith, 2003). An examination of the marketing literature has revealed that three types of consumers are especially valuable to businesses and the marketplace. These are known as reference groups and can be grouped into the early adopters (innovators), opinion leaders and market mavens. Their value to businesses and industries originates from their affinity to share knowledge about the marketplace, products and services. The first of the reference groups, early adopters (also known as innovators) tend to be associated with usually a bell shape type of normal distribution, which is characterised as product or category specific as opposed to being interested in all product categories across the board (Rogers, 1995). Studies of early adopters/ innovators have found that early adopters tend to be better educated, younger ages, upwardly mobile and come from the higher socioeconomic status relative to others in the social system, who usually can afford to take the risks and have the money too (Engel, Blackwell and Miniard, 1995). In comparison to other social groups, early adopters are more likely to adopt a new product or service comparatively earlier than other groups of consumers (Clark and Goldsmith, 2005) and are more likely to disregard the risks associated with new products or services (Engel et al., 1995). Numerous studies have shown that early adopters are heavy users of commercial, professional and interpersonal information sources (Goldsmith, Flynn, and Goldsmith, 2003; Fisher and Price, 1992; Mahajan and Muller, 1990). These studies also showed that early adopters tend to be more likely to share information they have gathered about a specific product or service with other members of their local reference groups." @default.
• W2183696142 created "2016-06-24" @default.
• W2183696142 creator A5046036191 @default.
• W2183696142 creator A5086808600 @default.
• W2183696142 date "2007-01-01" @default.
• W2183696142 modified "2023-09-27" @default.
• W2183696142 title "Personality Characteristics of Market Mavens" @default.
• W2183696142 cites W1508466705 @default.
• W2183696142 cites W1575520492 @default.
• W2183696142 cites W1684150444 @default.
• W2183696142 cites W1973764111 @default.
• W2183696142 cites W1982210139 @default.
• W2183696142 cites W1982343866 @default.
• W2183696142 cites W1994905545 @default.
• W2183696142 cites W1999524192 @default.
• W2183696142 cites W2033642053 @default.
• W2183696142 cites W2049023573 @default.
• W2183696142 cites W2078199313 @default.
• W2183696142 cites W2084350135 @default.
• W2183696142 cites W2089796443 @default.
• W2183696142 cites W2090254306 @default.
• W2183696142 cites W2099517178 @default.
• W2183696142 cites W2134297224 @default.
• W2183696142 cites W2148033023 @default.
• W2183696142 cites W2281145292 @default.
• W2183696142 cites W2283090210 @default.
• W2183696142 cites W2316166305 @default.
• W2183696142 cites W2319271087 @default.
• W2183696142 cites W2409672774 @default.
• W2183696142 cites W2412276572 @default.
• W2183696142 cites W2412572502 @default.
• W2183696142 cites W3121515601 @default.
• W2183696142 cites W2253286161 @default.
• W2183696142 hasPublicationYear "2007" @default.
• W2183696142 type Work @default.
• W2183696142 sameAs 2183696142 @default.
• W2183696142 citedByCount "10" @default.
• W2183696142 countsByYear W21836961422012 @default.
• W2183696142 countsByYear W21836961422013 @default.
• W2183696142 countsByYear W21836961422014 @default.
• W2183696142 countsByYear W21836961422015 @default.
• W2183696142 countsByYear W21836961422018 @default.
• W2183696142 countsByYear W21836961422019 @default.
• W2183696142 crossrefType "journal-article" @default.
• W2183696142 hasAuthorship W2183696142A5046036191 @default.
• W2183696142 hasAuthorship W2183696142A5086808600 @default.
• W2183696142 hasConcept C112698675 @default.
• W2183696142 hasConcept C125502 @default.
• W2183696142 hasConcept C127816348 @default.
• W2183696142 hasConcept C144133560 @default.
• W2183696142 hasConcept C147101817 @default.
• W2183696142 hasConcept C15744967 @default.
• W2183696142 hasConcept C162853370 @default.
• W2183696142 hasConcept C187288502 @default.
• W2183696142 hasConcept C199360897 @default.
• W2183696142 hasConcept C2524010 @default.
• W2183696142 hasConcept C2779696404 @default.
• W2183696142 hasConcept C2780801425 @default.
• W2183696142 hasConcept C2865642 @default.
• W2183696142 hasConcept C33923547 @default.
• W2183696142 hasConcept C41008148 @default.
• W2183696142 hasConcept C77805123 @default.
• W2183696142 hasConcept C90673727 @default.
• W2183696142 hasConceptScore W2183696142C112698675 @default.
• W2183696142 hasConceptScore W2183696142C125502 @default.
• W2183696142 hasConceptScore W2183696142C127816348 @default.
• W2183696142 hasConceptScore W2183696142C144133560 @default.
• W2183696142 hasConceptScore W2183696142C147101817 @default.
• W2183696142 hasConceptScore W2183696142C15744967 @default.
• W2183696142 hasConceptScore W2183696142C162853370 @default.
• W2183696142 hasConceptScore W2183696142C187288502 @default.
• W2183696142 hasConceptScore W2183696142C199360897 @default.
• W2183696142 hasConceptScore W2183696142C2524010 @default.
• W2183696142 hasConceptScore W2183696142C2779696404 @default.
• W2183696142 hasConceptScore W2183696142C2780801425 @default.
• W2183696142 hasConceptScore W2183696142C2865642 @default.
• W2183696142 hasConceptScore W2183696142C33923547 @default.
• W2183696142 hasConceptScore W2183696142C41008148 @default.
• W2183696142 hasConceptScore W2183696142C77805123 @default.
• W2183696142 hasConceptScore W2183696142C90673727 @default.
• W2183696142 hasLocation W21836961421 @default.
• W2183696142 hasOpenAccess W2183696142 @default.
• W2183696142 hasPrimaryLocation W21836961421 @default.
• W2183696142 hasRelatedWork W1968261054 @default.
• W2183696142 hasRelatedWork W1973764111 @default.
• W2183696142 hasRelatedWork W1974027273 @default.
• W2183696142 hasRelatedWork W1974290092 @default.
• W2183696142 hasRelatedWork W1988171912 @default.
• W2183696142 hasRelatedWork W1999830504 @default.
• W2183696142 hasRelatedWork W2006803233 @default.
• W2183696142 hasRelatedWork W2034422375 @default.
• W2183696142 hasRelatedWork W2053450917 @default.
• W2183696142 hasRelatedWork W2070808400 @default.
• W2183696142 hasRelatedWork W2078199313 @default.
• W2183696142 hasRelatedWork W2086813712 @default.
• W2183696142 hasRelatedWork W2089625158 @default.
• W2183696142 hasRelatedWork W2149215045 @default.
• W2183696142 hasRelatedWork W2154270068 @default.
• W2183696142 hasRelatedWork W2283090210 @default.
• W2183696142 hasRelatedWork W2316166305 @default.

• next