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• W2183709969 abstract "The impact of respondent burden and task complexity on quality of stated choice data remains an issue in transportation research. This study describes the results of a stated choice experiment designed to address the problem with a special focus on applicability of the technique in South Africa. In addition to complexity of choice tasks, the experimental design was developed for various presentation formats and literacy levels of respondents and allowed the analysis of possible fatigue effects. A scaling approach is used to evaluate size of error variance as a function of task difficulty. In addition, contrast parameters are estimated to identify shifts in relative weights of attributes that one could expect when respondents increase the use of heuristic decision rules. Finally, non-compensatory decision models are estimated on the same data to find more direct evidence for an increase in non-compensatory decision-making. The findings suggest that presentation method, education level and fatigue have no significant impacts within the ranges tested here. On the other hand, an increase in number of attributes does increase error variance and leads to a shift in attribute weights. An increase in use of specific non-compensatory decision strategies was not found." @default.
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• W2183709969 date "2003-01-01" @default.
• W2183709969 modified "2023-09-25" @default.
• W2183709969 title "Effects of task complexity and presentation format on the validity of stated choice responses for respondents with limited literacy skills" @default.
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