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- W2183814725 abstract "This study examined the perceptions of the country of origin and the methods of communicating branding information of international apparel brands. The findings of the study indicated that the respondents perceive European clothing brands as more stylish than brands from other nations. The results also indicated that information about apparel brands provided by friends and information provided by retail store operators was considered more reliable than information provided by advertising or the Internet. Lastly, it suggested that there were regional differences in the perceptions of consumers of foreign apparel brands, but the regional differences manifested themselves in only a few of the variables examined by the study." @default.
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- W2183814725 date "2014-01-01" @default.
- W2183814725 modified "2023-10-18" @default.
- W2183814725 title "International Brand Management and Strategy: Apparel Market in China" @default.
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