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- W2183918612 abstract "The current paper discusses about the effect of creativity and innovation strength on Iran’s carpet industry compatibility. Results of applying Pearson and regression tests show that there are positive and meaningful correlationship between creativity and innovation strength and all its dimensions with compatibility. Then the creativity and innovation strength and dimensions levels were calculated in which no variable was placed in the suitable situations. Finally all 13 sub criteria were ranked that “R & D strength”, “Information acquisition from markets” and “knowledge creation” were chosen the top sub criteria of creativity and innovation strength. The most important strategies for improving competitive strength of Iran’s carpet industry are: “creating customers’ database to identify their needs and desires”, “raising advertisement and marketing researches”, “production in terms of global customer needs” and “making exporters accustom to modern international marketing methods and ecommerce to maintain market segments”." @default.
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- W2183918612 date "2012-01-01" @default.
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- W2183918612 title "Surveying the Role of Creativity and Innovation Strength on Iran's Carpet Industry Compatibility" @default.
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