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• W2183987319 abstract "This paper presents two online variations of the laddering interviewing technique to reveal the preferred attributes of an iconic music player. The results suggest that the proposed methods (online laddering interviews and questionnaires) can be transferred successfully to an online environment to combine the effectiveness of qualitative research with the efficiency of quantitative research. While the online laddering interviews produced significantly more depth in understanding, the results of the two online laddering methods are broadly similar. The results indicate that consumer particularly value the control elements of the music player such as the click wheel and the menu navigation, the sound quality, and its aesthetical design." @default.
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• W2183987319 date "2007-01-01" @default.
• W2183987319 modified "2023-09-25" @default.
• W2183987319 title "Conducting Qualitative Research Online-An Exploratory Study into the Preferred Attributes of an Iconic Digital Music Player" @default.
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