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- W2183992904 abstract "This paper analyses the importance for printing firms to provide print and related services to support their customers relationship marketing (RM) strategies. The results show that offering variabl ..." @default.
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- W2183992904 date "2009-01-01" @default.
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- W2183992904 title "Print as a channel for relationship marketing : A study of the swedish printing industry" @default.
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