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- W2184162371 abstract "In the Commercial Sciences and Commercial Engineering curricula at the HUB, which involve three foreign languages, the Spanish course tackles from the very beginning intercultural competence. Beside the necessary grammar and vocabulary, we offer the students cultural contents about Spain and Latin America and we familiarize them with situations that are paramount in negotiations with these countries. In the third bachelor year of the Commercial Science curriculum we relate these contents to the global principles of intercultural communication as they are formulated by Hofstede and illustrate them by tracing intercultural references in comics and giving presentations about Spanish cities and Latin American countries. At the same time, we broaden the students’ lexicon towards specific business language. In the same year we put these aspects into practice by organizing a five day travel course to Madrid. There, the students are supposed to assist at company visits they have prepared at home collecting relevant foreknowledge and formulating questions. They also have to contact a company by themselves and maintain email correspondence as to making appointments for an interview with the managers. Afterwards they summarize their Spanish business experiences in a personal written report." @default.
- W2184162371 created "2016-06-24" @default.
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- W2184162371 date "2009-01-01" @default.
- W2184162371 modified "2023-09-27" @default.
- W2184162371 title "CREATIVITY and INNOVATION in LANGUAGE STUDIES 1 st International CILS Conference" @default.
- W2184162371 hasPublicationYear "2009" @default.
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